Your Sales Team Hates Your b2b portal website Here Is the Fix Today
Here’s a hard truth many business leaders overlook: If your sales team avoids using your b2b portal website , your buyers probably struggle with it too. Sales professionals are practical. They don’t reject tools because they dislike change. They reject tools that slow them down, complicate communication, or create extra work. In renewable energy, industrial supply, and manufacturing trade, sales teams operate under pressure. Targets are real. Margins are tight. Timelines are unforgiving. If your system adds friction instead of removing it, your team will quietly revert to spreadsheets, emails, and manual processes. Let’s break down why this happens—and how to fix it immediately. Why Sales Teams Resist Portals From experience working with SMEs in industrial trade, resistance usually stems from three issues. 1. The Portal Feels Like Extra Work If sales representatives must: Enter the same data twice Manually upload documents Switch between multiple dashboards They’ll see the platfor...