Every Supplier Learns This Late About b2b customer portal
Almost every growing supplier reaches the same realization—but usually later than they should. The problem was never demand, pricing, or even competition. The real issue was how difficult it had become for buyers to work with them. This is the lesson most suppliers learn the hard way about a b2b customer portal : it is not a “nice-to-have” for large enterprises. It is foundational infrastructure for any supplier who wants to scale without losing control, trust, or relationships. In this article, I’ll break down what suppliers commonly misunderstand early on, why manual coordination quietly limits growth, and how customer portals fundamentally change buyer behavior and supplier outcomes. The Late Realization Most Suppliers Share Growth Exposes What Early Success Hides In the early stages, suppliers manage everything personally. Orders are tracked mentally. Buyers message directly. Follow-ups feel manageable. Then growth arrives. More buyers, more SKUs, more geographies—and suddenly...